Open roleManagement / ExecutiveMarketing
Marketing Manager
Lead brand and growth strategy with at least four years of relevant marketing, campaign, or demand-generation experience.
Growth & Business GroupPhilippinesRemoteFlexible Time
About the role
With a minimum of four years of relevant experience in marketing, growth, brand, campaigns, or demand generation, you will shape how XieTech earns attention and trust. You will lead a small, hands-on marketing function, coordinate with business development and product teams, and turn the company's mission into focused programs that produce learning and measurable value within an early-stage budget.
What you'll do
- Define brand positioning, audience priorities, messaging, and practical channel strategy
- Plan and oversee campaigns across content, social media, events, partnerships, and demand generation
- Turn company and product priorities into an achievable marketing calendar and contributor briefs
- Set useful performance measures, review channel and campaign results, and communicate actionable insights
- Prioritize budgets, tools, and experiments based on expected impact and available capacity
- Coach marketing contributors through clear goals, feedback, editorial standards, and development support
- Coordinate with business development and product teams on audience insight, launches, leads, and market feedback
What you'll bring
- Minimum of 4 years of relevant professional experience in marketing, growth, brand, campaign, or demand-generation work
- Strong grasp of brand strategy, messaging, content, campaigns, and audience development
- Ability to connect marketing activity with clear measures, learning goals, and commercial outcomes
- Experience managing contributors, agencies, freelancers, or cross-functional campaign teams
- Sound budget prioritization and comfort making progress with early-stage constraints
- Clear editorial judgment and communication with technical and non-technical stakeholders
- Hands-on, accountable leadership suited to a remote and evolving organization
Nice to have
- Experience leading people, contributors, agencies, or complex cross-functional campaigns
- Experience marketing technology products or B2B services in the Philippines
- Familiarity with lifecycle marketing, CRM, analytics, or marketing automation
- Experience supporting events, community programs, partnerships, or public-interest campaigns
- Understanding of product-led growth or research-driven positioning